The Kinder line
The production activities of the Group’s companies engaged in the Michele Ferrero Entrepreneurial Project are particularly focused on products in the Kinder line.
Well-known throughout the world, the Kinder line encompasses a range of products that share one mission: to be an ideal complementary component of a complete, balanced diet for children and teenagers, as they are composed of a blend of ingredients which cater to their nutritional needs.
In just a few years the annual production of the Kinder line has grown from just a few tons to about 400,000 tons a year.
As of today, the products that the Ferrero Entrepreneurial Project has prioritised are Kinder Joy and Kinder Schoko-Bons Crispy.
Attention is now being focused on other products. In fact it has already been envisaged that new products, selected to withstand local climatic conditions, will be included in the production plans of the Group’s companies engaged in the Michele Ferrero Entrepreneurial Project.