The entrepreneurial and philanthropic spirit of its founder Pietro Ferrero and his successors, which is deeply embedded in the culture and business of the Ferrero Group since it was first created, is the inspiration behind the Michele Ferrero Entrepreneurial Project.
The Project - designed and strongly supported by the Cavaliere del Lavoro Michele Ferrero - is present in Cameroon, South Africa and India.
From the very outset, it has operated as a fully-fledged “business”, based on a purely entrepreneurial concept that aims to achieve positive financial results.
However, the Project also has a social spirit, which inspires it to create jobs in less advantaged areas of emerging countries and fight the serious consequences of unemployment.
Furthermore, its social spirit inspires the creation of humanitarian initiatives in the areas the Project operates in.
These initiatives aim to safeguard the health, education and social development of children and young people under the motto: United Kinder of the World.
The Kinder Line