A mission imbued with a social spirit

The Project

The entrepreneurial and philanthropic spirit of its founder Pietro Ferrero and his successors, which is deeply embedded in the culture and business of the Ferrero Group since it was first created, is the inspiration behind the Michele Ferrero Entrepreneurial Project.

The Project - designed and strongly supported by the Cavaliere del Lavoro Michele Ferrero - is present in Cameroon, South Africa and India. From the very outset, it has operated as a fully-fledged “business”, based on a purely entrepreneurial concept that aims to achieve positive financial results. However, the Project also has a social spirit, which inspires the creation of humanitarian initiatives in the areas the Project operates in.

These initiatives aim to safeguard the health, education and social development of children and young people under the motto: United Kinder of the World.

The Origins

The first Michele Ferrero Entrepreneurial Project was launched in Cameroon in 2005. It was soon followed by a second one in South Africa, in 2006, and by a third one in India, in 2007.
These developments have led to rapid growth and new job opportunities for the local communities where the plants are based.

The establishment of these production plants has led to the creation of industrial activities with local business. Furthermore, locally sourced raw materials are selected, when possible, for production.

The Mission

The Michele Ferrero Entrepreneurial Project not only aims to create new jobs, but also support social initiatives that safeguard the health, education and social development of children and young people. This second objective is achieved through:

1) The identification - together with the institutional authorities in the host countries - of social initiatives that involve the local communities where the Ferrero companies, engaged in the Project, operate.

2) The involvement of the Ferrero Foundation in the identification, implementation and monitoring of the social initiatives. This is to capitalise on the experience and technical know-how that the Foundation has acquired over decades of social and humanitarian work carried out especially in Italy and Europe, through educational activities that provide care and support during early childhood.

The Kinder Line

The production activities of the Group’s companies engaged in the Michele Ferrero Entrepreneurial Project are particularly focused on products in the Kinder line.

As of today, the Kinder products that the Ferrero Entrepreneurial Project has prioritised are Kinder Joy and Kinder Schoko-Bons Crispy.